Reading between the lines, it seems that the world, while looking for the new gold standard is nervously holding onto the old.
If I expand my view from this article to the entire internet business section and read between the lines, it seems that the world has found the new gold standard but is nervously adopting it a little bit at a time. Nervous because it's new. Adopting it because it's value is clear.
The new gold standard is adopting a sustainable business strategy on a foundation of strong ethics and principle.