In 1999 Business week asked the question..."Can business meet new social, environmental and financial expectations and still win?"
This question prompted a study titled "Corporate Social and Financial Performance: A Meta-analysis" by Marc Orlitzky, Frank L. Schmidt, Sara L. Rynes.
Based on this meta-analysis(combining and contrasting existing studies) integrating 30 years of research, the answer to the introductory question is affirmative. The results show that there is a positive association between corporate social performance and corporate financial performance across industries and across study contexts.
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