Ex Navy Seal and CEO of Patagonia Michael Crooke travels the world consulting fortune 500 companies on how to do business through the SEER lens. SEER values are:
- Corporate social responsibility
- Environmental stewardship
- Financial strength
- Product/service quality
Executives from around the world are starting to realize that these values go hand in hand, and you can no longer focus on "Financial strength" alone. Mr. Crooke has also founded a SEER certificate program available for MBA students at Pepperdine University.