Some believe that we choose our parents. If you don't believe that you must certainly agree that we choose the people that we look up to. Be it a boss, a mentor, a teacher, a friend or perhaps someone famous. We choose who influences the way we act and how we think.
Every day, in every way we choose to be influenced by the corporations of the world and in turn corporations help to shape the way we act and think. Today's technology makes that quite obvious...think iPhone, or Facebook, or Google. Go back 100 years and think Ford. Now settle into all the less obvious companies that are part of our lives every day. Perhaps its the company we work for, or the company with which we partner, and its certainly the companies who manufacture and distribute all the stuff we depend on, from food to fun, clothes to cars, travel to technology.
It seems that choosing the companies that shape our lives is as important as choosing a mentor.
Now lets flip the coin. Do companies realize their position as role model in this world? Executives must focus their attention on their impact. Yes, environmental impact is important, as is social impact. But also the realization that they have a more subtle effect on peoples lives, and that through the matrix of commerce, consumption and corporate structure the general population emulates the behavior of those who run the worlds' corporations.